Industry News
FZG--May First Auto & Housing Fair 2016 Attracting Tens of Thousands of Customers發(fā)布時(shí)間：
On the morning of April 30, the May First Auto & Housing Fair 2016 kicked off at Zhuhai Sports Center. 24 hot-sale housing projects and 52 auto dealers carried more than 260 major models to attend the exhibition, which attracted tens of thousands of audience to select houses and buy cars and ignited the new point of excitement in the market of Zhuhai once again.
24 boutique housing projects attended the exhibition
The reporter found from the interview at the site that the 24 housing projects cover areas such as main urban area, western area, Sanxiang and Tanzhou of Zhongshan. Among which, the main urban area projects include rare small-area apartment projects of Banshanting project; Yujing Longhu, a low-density villa community; the complex of Aoyuan Plaza with six types of operation. Projects for rigid demand from the western area which was very popular in the first quarter this year also attended the exhibition, such as Poly Times, Great Aim Lingfeng International, Oriental Runyuan, Hengkai Yayuan, Zhongbang Chengshi Meishu, Zhongxin Taoyuanju.
Projects from Zhongshan mainly include projects familiar to the citizens such as Huafa Guanshanshui, Yufeng Mingmen, Zhong'ao Chuncheng, Yucheng Jinwan, Hailun Yinxiang, Dongcheng Panshan Central City, Dongcheng Tianyue, Dongcheng Wenquanli, Yingfu International, Yuhai Oasis, Jiajing Kangcheng, Jinxiu International Huacheng, Huanhao Yaju, Youyue Shangri and Yunshan Yasu.
Exhibitors employed "Song Joong Ki"
On the exhibition this year, to speed up the offers, each real estate developer has "tried their best" to launch various promotion activities. In the previous year, they employed beauties to promote their products, while this year developers have racked their brain in launching all kinds of promotion. Some real estate developers even employed "Song Joong Ki" to attract attention. It turned out that they were handsome models with a height of 1.8 meters, who were wearing the "similar" military uniform worn by Song Joong Ki, and the "similar" sun-glasses. They stood in front of the exhibition booths and attracted many ladies to pose for a photo with them.
Scan the QR code for gifts such as smart watches or dolls.
As to discount, almost all developers have offered attractive discounts at the exhibition. For example, Yuhai Oasis offered a 4% discount for payment at a lump and a 3% discount for payment on installment; Jinxiu International mainly promoted 92-110 ㎡ three-room units and 134 ㎡ four-room units of the hotel cluster, which offered a 8% discount for an advance payment of 5,000 Yuan for foreign style houses and a 8% discount for an advance payment of 20,000 Yuan for stores.
The good effect praised by exhibitors
Zeng Wenxiong, a regional sales manager of Great Aim Group, told the reporter that the company is a loyal fan of Zhuhai Daily and actively participates in the exhibition each year. This time, they ordered a booth of more than 140 ㎡ in the event, and released Phase III of Lingfeng International--Fenghuangjun project, which was popular among home buyers. Within three short days from its opening on April 28, 228 of the 384 units offered had been sold.
Zeng said, Great Aim has maintained a close cooperation with Zhuhai Daily for years because the exhibition could achieve a good sales effect. Other exhibitors also expressed the similar views to the reporter.
Zhang Guofei, deputy general manager of Taofang Net, said that they were a real estate distribution platform and an Internet based real estate portal net that has been established for less than a year. To attract attention from more citizens to their WeChat platform as soon as possible, they chose to attend the event and prepared gifts such as smart watches and dolls for the citizens who had come to the exhibition.
Indeed, to better serve the exhibitors, Zhuhai Daily has made enough efforts. It was noteworthy that other than the special journal of the event Excellent rolled out on April 28, the hosting party rolled out Suggestions for Home Buyers on April 29. The plane exhibition of Suggestions for Home Buyers was attended by projects attending the exhibition at Sports Center, and also attracted brands such as Phoenix Tree of Hengqin, CCC Huitong Hengqin Plaza, Renheng Seaside Center and Greenview Houwan of Tangjia Bay, CM Yiyun Shui'an of the western area.
The press has integrated its Internet based new media resources and new exhibition platforms such as Zhuhai Daily App, Zhuhai News Net, Zhuhai Daily WeChat account, News WeChat account, Press Real Estate WeChat account. Based on the multi-media combinations, it has created a brand exhibition platform for developers, setting up examples for marketing and providing citizens with more convenient ways of participation.
